A pastor called off a Target boycott. Then the backlash began. - USA Today
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Pastor called off Target boycott, then faced backlash from supporters.
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A pastor who had called for a boycott of Target reversed course and ended the campaign, prompting significant backlash from supporters who had mobilized around the effort. The reversal suggests internal conflict within the boycott movement, with some participants upset that leadership walked back the pressure campaign against the retailer. Boycotts depend on sustained group commitment, and public cancellations by organizers risk fracturing the coalition and undermining future mobilization efforts. The episode reflects broader tensions within conservative activism around when and how to escalate or de-escalate corporate pressure campaigns. It remains unclear what, if any, concessions Target made that influenced the pastor's decision to call off the boycott.
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