Democrats release details behind spending on Noem’s $220M ad campaign

The Hill
by Rebecca Beitsch
March 23, 2026
2 min read

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Democratic senators revealed a Trump-aligned company received $60,000 to produce a $220 million ad campaign featuring Homeland Security Secretary Kristi Noem.

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Democratic senators Peter Welch and Richard Blumenthal released details Monday showing that a Trump-aligned company received a $60,000 signing bonus to produce a $220 million ad campaign featuring Homeland Security Secretary Kristi Noem, with records indicating $20,000 was spent on horse rentals during production. The breakdown emerged from a Democratic investigation into spending on the commercial. The disclosures raise questions about how federal advertising funds were allocated and managed under the Trump administration's ad campaign strategy. Welch and Blumenthal have been scrutinizing the contract as part of a broader oversight effort into government spending practices.

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Democratic senators Peter Welch and Richard Blumenthal released spending details as part of an investigation into government ad campaign contracts.

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