Ford first-quarter US auto sales fall as affordability concerns weigh on demand - Reuters

Ford's first-quarter US auto sales declined, with affordability concerns emerging as a key factor dampening consumer demand for vehicles. Rising interest rates and elevated vehicle prices have squeezed purchasing power among buyers, forcing many to delay purchases or reconsider their buying plans. The sales drop reflects broader headwinds facing the US auto industry as consumers remain price-sensitive despite efforts by manufacturers to stimulate demand. Ford's results suggest that even established automakers with strong brand presence are vulnerable to affordability pressures in the current market environment. The trend raises questions about whether automakers can sustain sales volumes without addressing the cost barriers that are keeping potential buyers on the sidelines.