McDonald’s tries a simpler approach with its new McValue menu - AP News

McDonald's is launching a new McValue menu aimed at simplifying its offerings and competing in the value segment as consumers remain price-conscious amid economic pressures. The chain has struggled with menu complexity and customer perception of affordability, particularly as rivals have emphasized budget-friendly options. This streamlined approach signals McDonald's effort to recapture customers trading down to cheaper competitors and to address criticism that its menu had become unwieldy. The McValue menu represents a strategic shift toward clearer pricing and easier ordering, which the company hopes will drive traffic during a period of weak consumer spending. The move comes as fast-food chains across the industry compete aggressively for price-sensitive diners.