Trump Picks ‘Alpha Male’ Influencer to Be Tourism Envoy

New York Times
by Chris Cameron
March 24, 2026
2 min read

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Trump picked internet influencer Nick Adams as tourism envoy; his previous Malaysia ambassador nomination was withdrawn.

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President Trump has selected Nick Adams, an internet influencer known for provocative content and trolling, as tourism envoy. Adams was previously nominated as ambassador to Malaysia earlier this year, but that nomination was withdrawn. The appointment marks Trump's continued pattern of selecting unconventional figures for diplomatic and high-profile administration roles. Adams has built an online following by adopting an "alpha male" persona and engaging in crude humor across social media platforms. The role of tourism envoy typically involves promoting U.S. travel and cultural exchange, though Adams's background in traditional diplomacy remains limited.

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