Why Pokemon Is Pushing Back Against the White House

TIME
by Miranda Jeyaretnam
March 6, 2026
10 views
3 min read

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The Bottom Line

Pokémon Company publicly disavowed the White House's unauthorized use of its characters in a political social media post.

AI Summary

Pokémon Company International has publicly distanced itself from the White House's unauthorized use of its intellectual property in a recent social media post. The White House shared an image mimicking the "Pokémon Pokopia" game, featuring Pokémon characters and the phrase "make america great again." Pokémon Company International stated it was not involved in the post's creation or distribution and granted no permission for its intellectual property use, emphasizing its mission is apolitical. This marks the second instance of the company issuing such a statement, following a similar incident involving the Department of Homeland Security's use of Pokémon imagery in recruitment materials last September. The repeated unauthorized use of intellectual property by the White House has drawn criticism from some video game fans and developers.

What's Being Done

Pokémon Company International publicly distanced itself from the White House's unauthorized use of its IP.

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