Woolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court

The Guardian World News
by Catie McLeod Consumer affairs reporter
April 22, 2026
2 views
2 min read

Quick Insights

The Bottom Line

A Woolworths executive defended 'Prices Dropped' rules in court, intended to prevent promotional system 'gaming'.

How This Affects You

The court case could impact how Woolworths applies discounts, potentially affecting the accuracy and fairness of promotional pricing for shoppers.

AI Summary

Woolworths’ chief commercial officer, Paul Harker, defended the supermarket’s decision to relax rules for its "Prices Dropped" promotional program in court. Harker gave evidence on the second day of a case brought by the Australian Competition and Consumer Commission (ACCC). The rules were originally intended to prevent Woolworths or its suppliers from "gaming" the promotional system and misleading shoppers with discounts. This defense is part of the ongoing legal proceedings concerning the supermarket giant's promotional practices.

What's Being Done

A senior Woolworths executive gave evidence in court on the second day of a case brought by the Australian Competition and Consumer Commission.

Should this be getting more attention?

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