AI may never be as cheap as it is today

Axios
by Madison Mills
March 12, 2026
3 min read

Quick Insights

The Bottom Line

The era of cheap artificial intelligence (AI) may be ending as companies raise prices.

How This Affects You

The cost of AI-powered services and products you use could increase as companies seek profitability.

AI Summary

The era of cheap artificial intelligence (AI) may end as AI companies, including OpenAI and Anthropic, are expected to raise prices to achieve profitability before anticipated Initial Public Offerings (IPOs). These companies currently operate with negative margins, with OpenAI projected to burn $14 billion in 2026 and Anthropic's margins pressured by higher-than-expected inference costs despite a swing from -94% in 2024 to approximately +40% in 2025. This pricing strategy mirrors past practices by companies like Amazon and Uber, which initially offered low prices subsidized by venture capital. Public investors will demand earnings growth and expanding margins, indicating that while AI costs may continue to decrease, total customer spending will need to increase for AI companies to become profitable and provide investor returns.

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