From pet clothing to plastic socks: Inside Trump airport trademark applications

Axios
by Rebecca Falconer
March 30, 2026
3 min read

Quick Insights

The Bottom Line

Trump family business filed trademark applications for the Trump name on airports as Palm Beach airport was renamed after the president.

AI Summary

President Trump's family business filed three trademark applications with the U.S. Patent and Trademark Office for airport-related uses of his name, including merchandise categories ranging from pet clothing to socks and airport lounges. The filings came as Florida Gov. Ron DeSantis signed a bill Monday to rename Palm Beach International Airport after Trump at no licensing cost to his family. Legal experts say the trademark applications are unprecedented for a sitting president filing through a private company for a name going on a public building, and trademark attorneys are divided on which categories—such as airport lounges and security services—would likely succeed. The Florida law takes effect July 1 and includes a licensing agreement that would give the Trump family's mark owner control over how the Trump name appears on the airport, including fonts, logos, and sizing. Trademark approval hinges on whether the airport uses the name and merchandise is sold, not on whether Trump's family profits from the renaming.

What's Being Done

DTTM, acting for Trump and his family, filed three intent-to-use trademark applications with the U.S. Patent and Trademark Office for airport-related uses.

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