Italy investigates Sephora and Benefit Cosmetics over marketing to children - Reuters

Italian authorities are investigating Sephora and Benefit Cosmetics for marketing practices allegedly targeting children, according to Reuters. The probe suggests regulators believe the companies may have violated rules protecting minors from commercial persuasion in the cosmetics sector. Italy has been increasingly active in scrutinizing beauty brands' advertising strategies, particularly regarding age-appropriate messaging and influencer partnerships that appeal to younger audiences. The investigation could result in fines or mandatory changes to how these retailers market products to consumers under legal age. Both companies face growing regulatory pressure across Europe as governments tighten standards for youth-directed advertising in the cosmetics industry.