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Messi, Ronaldo, Mbappe, Vinicius Jr. star in viral Lego World Cup commercial - USA Today
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Messi, Ronaldo, Mbappe, Vinicius Jr. star in viral Lego World Cup commercial - USA Today

USA Today
April 2, 2026
2 min read

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Lego released a viral World Cup commercial featuring soccer superstars Messi, Ronaldo, Mbappe, and Vinicius Jr.

AI Summary

Lego released a World Cup-themed commercial featuring soccer superstars Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr. that has gone viral on social media. The ad capitalizes on the global appeal of these four of the sport's biggest names and the massive audience for World Cup content. By pairing its product with elite athletes at the height of their prominence, Lego tapped into football's cultural moment to boost brand visibility across digital platforms. The commercial reflects how major brands leverage world football's biggest personalities to reach international audiences during peak sporting events.

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