WATCH: People are lining up to pay for the cowboy experience

Wyoming ranch owners Kari and Clay Miller are attracting paying guests eager to experience authentic cowboy life on their property. The Millers describe ranching as more than just work—it's a lifestyle—and their operation capitalizes on growing consumer interest in immersive rural experiences. The trend reflects broader demand among tourists and city dwellers for hands-on encounters with traditional American ranch culture. ABC News correspondent Danny New documented the operation, highlighting how dude ranches and similar ventures have become increasingly popular tourism draws in rural states. The Millers' success suggests ranchers can diversify income by offering experiential tourism alongside traditional cattle operations.