WATCH: People are lining up to pay for the cowboy experience

Wyoming ranch owners Kari and Clay Miller are capitalizing on demand for authentic cowboy experiences, with customers lining up to pay for time on their property. The Millers describe cowboy culture as "a way of life" rather than a fleeting tourist attraction, suggesting deep commitment to the lifestyle they're offering visitors. The trend reflects broader consumer interest in rural, outdoor experiences and traditional American heritage, particularly among those seeking escape from urban environments. Dude ranches and working ranch experiences have become a growing niche in the tourism economy, blending recreation with education about ranching operations. ABC News correspondent Danny New documented the Millers' operation as part of coverage on this emerging market segment.