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World of Frozen opens in Disneyland Paris
Corporate

World of Frozen opens in Disneyland Paris

PBS NewsHour
by Thomas Adamson, Associated Press
March 29, 2026
2 views
3 min read

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World of Frozen themed land opens at Disneyland Paris as part of 2.18 billion euro park transformation.

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World of Frozen, a new immersive land based on Disney's animated franchise, opened Sunday at Disneyland Paris as the flagship attraction of a €2 billion ($2.18 billion) park renovation. The land represents Disney's largest single investment in the Paris resort in years, capitalizing on the global success of the Frozen films to draw visitors and boost attendance. The opening marks the completion of a major phase in the company's effort to modernize the aging European park and compete with newer theme park destinations. World of Frozen features attractions, dining, and retail experiences centered on the movie's characters and storylines. The expansion underscores Disney's strategy of leveraging its most bankable intellectual property to drive international park revenue.

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