Democrats must recalibrate Latino outreach, Univision exec says at SXSW
Quick Insights
The Bottom Line
A Univision executive told Democrats they must improve Latino voter outreach after Trump won record GOP Latino support.
AI Summary
Univision executive Ignacio Meyer told Democrats at SXSW they must commit to tailored, economically focused messaging to win back Latino voters in the 2026 midterms. Latino voters gave Trump record GOP support of about 48% nationally in 2024, with Meyer criticizing Democrats' "check-the-box" tactics like late spending and Google Translate ads. Rep. Greg Casar (D-Texas) said Trump's Latino gains exposed Democrats' working-class drift, with voters asking whether Democrats would help them avoid checking bank statements before grocery shopping. Meyer noted that in five rural majority-Latino Texas counties, Democratic primary turnout exceeded 2024 general election votes for the first time since 1992. Democrats must avoid oversimplifying messaging to the non-monolithic Latino community and deliver consistent outreach through culturally relevant platforms like soccer and local radio, Meyer advised.
What's Being Done
Democrats are being advised to focus on economic messaging and consistent outreach through culturally relevant platforms.
Following this story?
Get notified when new coverage appears
This article is part of a story we're tracking:
Should this be getting more attention?
You Might Have Missed
Related stories from different sources and perspectives
PoliticsTrump says Democrats must cheat to win. What do his supporters think? - NPR
<a href="https://news.google.com/rss/articles/CBMiqgFBVV95cUxQWnBNLV9FaFRjcXhteUwwTXRWNUlJMGh6LThxNEpwakRNczZtTHRpZHg1WkI1YzdGdE9STFotekkyNWdoaUhsUEpmaVhoYWpiN3hJTHhRRFZqMmV6RjJ1d1pTWFpvQWYzeHNhdGl5SzVVTkhQazJyWTBrNnBoZk5aYmRTVEN1cEpBRnpUcGxWUGlDMmdZN2RRZGp6WW43QkJBUVpDVlZKQk9Qdw?oc=5" target="_blank">Trump says Democrats must cheat to win. What do his supporters think?</a> <font color="#6f6f6f">NPR</font><strong><a href="https://news.google.com/stories/CAAqNggKIjBDQklTSGpvSmMzUnZjbmt0TXpZd1NoRUtEd2pMdXNMV0VCR3hDMmJGS0RHaUVTZ0FQAQ?hl=en-US&gl=US&ceid=US:en&oc=5" target="_blank">View Full Coverage on Google News</a></strong>
PoliticsTrump says Democrats must cheat to win. What do his supporters think?
NPR spent several days traveling across a pair of swing districts in Pennsylvania to find out. The answers show how much has changed since the 2020 election.
AI & WarfareDemocrats drafting AI guardrails for autonomous weapons, domestic spying
<p>Senate Democrats are drafting legislation to codify federal guardrails around <a href="https://www.axios.com/technology/automation-and-ai" target="_blank">the use of AI</a> in fully autonomous weapons and domestic mass surveillance, Axios has learned.</p><p><strong>Why it matters: </strong>The issue is at the heart of the Trump administration's <a href="https://www.axios.com/2026/03/09/trump-white-house-anthropic-executive-order" target="_blank">standoff with Anthropic</a> over the government's access to the company's AI models.</p><hr><ul><li>Sen. Adam Schiff (D-Calif.) is <a href="https://www.axios.com/2026/03/02/dems-legislative-response-pentagon-ai-fight" target="_blank">writing legislation</a> that he said would place "commonsense safeguards" around the use of AI in warfare and surveillance, adding that there's an "urgent need for guardrails on how AI is used by the Defense Department."</li><li>Schiff is eyeing an upcoming must-pass defense authorization package as one poten...
PoliticsLatino Texans fuel surge in Democratic primary turnout, as GOP aims to hold onto gains
Latino voters helped propel record turnout in last week's Texas Democratic primary, a trend Democrats are watching closely as they try to reclaim ground with the group and pull off an upset win in the red-leaning state's Senate contest.
PoliticsTrump signs executive orders aimed at home affordability ahead of midterms
President Donald Trump on Friday signed a pair of executive orders aimed at showing his commitment to improving home affordability — a key issue for many voters going into November's election for control of the House and Senate.
PoliticsThe next races where Latino voters will be decisive
From Colorado to Arizona to Nebraska, Democrats are watching the record Latino turnout numbers and making these voters a top target for their campaigns.
Judge blocks Trump administration's subpoenas against Fed Chair Powell
A federal judge blocked two grand jury subpoenas against Federal Reserve Chair Jerome Powell on Friday. Chief Judge James Boasberg wrote that "the Government has offered no evidence whatsoever that Powell committed any crime other than displeasing the President."
Did this story change how you see things?
Stories like this only matter when people see them. Help us get verified journalism in front of more eyes.
The Verity Ledger curates verified investigative journalism from trusted sources only.
See our sourcesMost Read This Week
‘No popular support’: China warns against government change in Iran
Whitmer's office calls for probe into why weather service didn't issue tornado watch - The Detroit News
Defense official reveals how AI chatbots could be used for targeting decisions
Rubio designates Afghanistan as ‘state sponsor of wrongful detention’
A Crypto Coin Is Gobbling Up U.S. Treasuries
